Over the next five years, Google will invest 1 billion dollars in improving internet access in Africa. Among other things, a new cable will be installed that connects Africa to Europe to make faster and cheaper internet possible on the continent.
Reliability and access to the internet are major problems in Africa. According to the World Bank, less than a third of Africa’s 1.3 billion people have access to broadband internet. However, Africa is seen as an important growth market for internet companies because of its young population.
CEO Sundar Pichai of Google parent Alphabet says that much progress has been made with the internet in Africa in recent years. However, more work is needed to “make the internet accessible, affordable and useful for every African”. Google now plans to build a submarine cable for high-speed internet that will run through South Africa, Namibia, Nigeria, and Saint Helena’s island in the Atlantic Ocean and connect it to Europe.
In addition, Google has entered into a partnership with Kenyan telecom company Safaricom to offer affordable Android smartphones. Later on, we will also cooperate with other African providers. This should also help to provide people with better access to the internet, according to Google. Furthermore, the tech company pledged four years ago to help millions of young Africans and small businesses with digital skills.